Social Media Optimization(SMO)
What is Social Media Optimization(SMO)?
Social media optimization (SMO) is the use of a number of social media
outlets and communities to generate publicity to increase the awareness
of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites,
as well as social networking sites, such as facebook, Twitter, and video and blogging sites.
Why Do I need Social Media Optimization?
Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines
are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search
engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's
quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages.
Viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video
and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is
generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers
while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic.
There are so many Social Media sites(in thousands) are there and it take insurmountable effort to keep up with it.
Here is the pictograph provided in the Wikipedia for the current social media websites.
How We Do It.
We are in this field and we how they connected and we study the trends and keep track what works and what does not.
Depends on the business type we will target the messages and attend to those details. We measure progress and fine tune the messages and
it is continuous process and we are good at it.